Tuesday, March 25, 2014

Improving Your Etsy Shop Week 6 - 7 Tips for Your Biz Facebook Page

Using Facebook Pages for your small business (whether it's on Etsy or not) is a SUPER important part of any marketing strategy.

As of March of 2013 there are over 1.1 BILLION users on Facebook. Approximately half of them are logged in on any given day. That's a lot of potential customers and people that need to know about your general awesomeness!

So if you don't have a Facebook Fan Page...PLEASE sign up for one! And link it to your Etsy Shop. On Etsy, you can add your Facebook page to make it really easy for anyone stopping in to your shop to also like you on Facebook, and likewise from Facebook to Etsy.

You will need a coordinating cover photo that goes along with your branding in your Etsy Shop. If you don't have a ton of dough (trust me, many of us starving artists are right there with you) you can always make a sweet simple cover photo over at PicMonkey 

Now...what to post? 

Pictures of your work space. (People love seeing where you create!)

Pictures from events or craft fairs that you've attended.
            (And invite them to upcoming events)

Pictures and links to your items in your Etsy shop.

Ads for any specials or promotions for your shop.
             (You can create those at PicMonkey too)

Articles of interest to your target audience from various outside sources
            (Become an authority)

Don't forget to THANK people for following you on Facebook!
            And thank your customers!
Don't be afraid to ask questions and get people engaged! 

All of this Social Media can get a tad overwhelming. So if you find yourself getting overworked with it try out a program like Hootsuite or FanChimp that will help you scheduling posts so that you don't fall off your customers and fans radar by neglecting to post on your Facebook and Twitter.

Be yourself. Let your personality and your products shine and you will do just fine!

If you missed any of our posts in the Improving Your Etsy Shop Series you can find them here:

Don't forget to join us next week for week 7 where we'll discuss Repeat Business.

As always don't forget to follow me on FacebookTwitterGoogle+PinterestLinkedIn, and Etsy. Sign up for our Newsletter and don't miss any of our blog posts, shop updates, or exclusive Newsletter subscriber discounts and offers.


  1. I've been looking for a way to manage all my accounts in one place, schedule posts and that sort of thing, I'm definitely going to look into the two you mentioned! Thanks for the recommendations!

    1. I'm glad I could help! I'll tell you before I found these managing sources I felt swamped all day long with posting and scheduling. They are both really excellent ways to free up some time to...you know...actually create your work. lol
      I usually take a day on the weekend and schedule my posts for the week. Then I don't have to worry so much about my Social Media.

  2. Good info again! Thanks for sharing your thoughts:)