First thing’s first: If you haven’t already set up a Pinterest account it is pretty important to do so. It really helps with shop exposure and hopefully this workshop will give you an idea of how that works. Hop on over to www.Pinterest.com and sign up.
WARNING! You WILL become addicted to Pinterest after using it. Trust me. It’s amazing how much fun it is to create little collections of all of the neat stuff you find on the web.
OK….let’s get started.
Sure, Pinterest is cool, but how are we going to use this to promote our business?
We’re going to use my shop as an example. I make bows, sleep masks, jewelry and, all things girly right? Well I don’t necessarily want to go in and follow a bunch of boards of people that do the same thing as I do…but I DO want to go in and follow people who are pinning items that would be of interest to someone that my items would also be of interest to, or shop owners that would go along with my items.
So let’s start with businesses that would go well with the kinds of items I have to offer.
Photographers, people who are in the wedding biz (caterers, planners), these people are going to interact with people who have a demand for the types of items that are in my shop.
People with kids, grandkids, nieces and nephews….these people are looking for my type of product. If you see them pinning cute things they find on the net, chances are, they are (or will be) looking to buy things for those little cuties.
The best part of this is, that when you follow someone, a lot of them tend to follow you back…which will help you reach a larger network of people with your fabulous items.
If you missed any of our posts in the Improving Your Etsy Shop Series you can find them here:
Don't forget to join us next week for week 8 where we'll discuss Organizing.
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